Common on social media are arguments about how “the media” or “the press” is unfair to a particular person or ideology. I’m not talking about dedicated (usually right-wing) propaganda outlets like Fox News or Breitbart, I’m thinking of the mainstream press.
No human being is “objective.” We are all subjective in our thought process. Anyone who claims to be objective proves they are not, by making that claim. What criteria do they think make’s them objective? Even all of humanities Gods are subjective.
Most journalists realize they can’t help but be subjective, so they try to use Objective Reality criteria to filter what they report, and then, decide if what they are reporting is factually accurate? For example, a politician makes a statement, it is then fact checked to find if it is “true” or “false.” This is why so many politicians do not give a straight yes or no answer. They try to “spin” their reply into some gray area. The reporter is not biased because they report a false statement. If one person is making more false statements than other people, they will get more false statements reported. A journalist is remiss if they do not report that something is not true. One wonders if liars should be allowed to reach millions of people with a lie, that then needs to be refuted. More people may hear the lie than the fact that it is a lie.
No one is claiming that the press is not subjective. The problem is how the subjectivity is handled. Only those who constantly tell falsehoods complain that their lies are being reported and that this is somehow unfair. Some politicians are clever and slide their lies into the middle of what they are talking about. So that a sentence is not really being taken out of context. It is being taken out of a bunch of spin and noise. Good journalists, listen to what is being said as well as how it is said.
For more on this subject read Actuality Interviewing and Listening, by James R Martin. Available on Amazon.com
Actuality Interviewing and Listening techniques allow the subject or subjects of a documentary or nonfiction film to tell their own story in a first person narration. Actuality Interviewing is a form of conducting interviews that relies heavily on the interviewer’s ability to truly listen to the interviewees and to know when to ask the right question. Communication occurs on more levels than what is spoken.
Many people think that they are listening to another person or a piece of music while they are also thinking about a conversation they had earlier that day or what they are going to say next. Listening requires more than basic attention to someone speaking.
Actuality Interviewing and Listening explores the connection between conducting an interview and listening on all levels. Anyone who conducts interviews or gives interviews, for any reason, will benefit from reading this book.
Available from Amazon.com in print or digital. 
Also available from Apple iBooks